I'm a user experience researcher with 15 years of experience as a cognitive neuroscientist specializing in human memory.  I use my skill-set as a scientist towards my quantitative and qualitative UX approaches. I understand the science of how people work - bridging the understanding of “how” of how people work to the “why” - their motivations and behaviors.

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I believe every UX challenge is grounded in human behavior and the foundation to quality UX is understanding that behavior through simple and effective communication.

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