I'm a scientist-turned-tech leader with over 18 years of experience applying the science of human behavior to drive customer experience (CX) strategy and business impact. With a foundation in cognitive neuroscience and deep expertise in memory, motivation, and decision-making, I bring research rigor to both quantitative and qualitative methods—bridging how people think with why they act.

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My CX work spans large-scale customer insights programs, competitive research, and executive advisory—helping organizations deeply understand their customers and translate insight into action. I'm passionate about making complexity approachable through simple, effective communication, and I’m known for scaling impactful research across global, matrixed environments and influencing executive decisions with clarity and confidence.

 

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